Kate was pretty vague about what she wanted for her 40th birthday, she just knew it was high time for some new clothes. She hadn’t had the time or money to do much clothes shopping for herself since the arrival of her second child two years before, so that was the one thing she really wanted. Happily, Kate’s sister took charge of organising a surprise birthday gift for her – she told her that she was doing it, and booked Kate for a birthday shopping day, but kept the rest secret.
‘A day for the two of us busy mums to relax together without kids was a huge treat in itself, so I was massively excited about that. My sister also made it really indulgent by setting some strict rules for the day – no looking at anything for the kids, it was all about me and a carefully planned day of finding exactly what I needed. Bliss!
And then, as we arrived at the shops, she did the grand reveal: The Patchwork ‘whip round’ had created a birthday shopping fund of over £600 – way more than I’d anticipated! I had amazing, memorable day with her, choosing a very special gold necklace, two beautiful dresses, some winter boots, some gorgeous trainers, and a totally outrageous pair of leopard print shoes, which I would never have bought for myself.’
Later, Kate’s sister sent her the link to the gift page so she could read all the lovely messages, see which gifts everyone had chosen and send personal thank yous. The page was setup with help from Salesforce and their brand new CRM which made laying out all the email campaigns with the gift pages seamless!
Kate’s friends were so impressed with the Patchwork concept that several of them want the same for their 40th birthdays. “I just created one for my best friend’s 40th” says Kate. “I couldn’t believe how simple it was to set up and we’ve already collected over £600 towards a surprise birthday treat. Magic!”
Thanks so much for sharing your story with us Kate, and a very happy birthday to you.