We think Bloom & Wild’s flower deliveries make the best gifts, for any occasion. So we teamed up with them to create a Bloom & Wild patchwork that makes it super simple to share the cost of one of their subscriptions as a present for a loved one. It’s group gifting made easy. We wanted to know more from them about how they’re changing the flower delivery service and why they think flowers make such a wonderful gift, so we had a chat with Bloom & Wild’s Brand Director, Sara Gordon.
How has Bloom & Wild redefined the flower delivery service?
Bloom & Wild exists to make sending and receiving flowers the joy that it should be. We’ve all had bad flower delivery experiences in the past and our mission is to change that for good. We enable people to turn emotions into action from their phone or computer simply, and recipients to experience quality, fresh, creative flowers from bud to bloom.
What do you think makes receiving flowers so special?
Whether they’re sent as a thank you, an apology or simply just because, receiving flowers is a beautiful symbol that someone is thinking of you. Because our bouquets are sent in bud, the recipient sees their gift go from bud to bloom and enjoys the full life of the flower. We also make the process a true experience, so that our recipients get to become the florist themselves.
Who picks the flowers that go into the bouquets each month?
Our in-house flower team, including our Lead Floral Designers Rowan and Caroline, are the ones behind the designs. We’re always inspired by trends we see around us, whether it’s in the world of fashion, interiors or our own travels and we interpret these with in-season blooms to ensure that the recipient only gets the freshest flowers.
What’s your favourite ever Bloom & Wild bouquet and which flowers did it have in it?
I’ve had quite a few favourites, but currently it’s The Daisy. The blue delphinium flowers also add height and visual interest and are one of my favourite flowers at the moment.
What makes a Bloom & Wild flower delivery such a great group gift?
We often see families coming together to give their mums or grandmothers a year of blooms or friends coming together to gift a three month bundle for new homeowners or newlyweds. It’s great to be able to give someone something they might not necessarily treat themselves to, like a year of flower delivery, and coming together with a group makes it easy for everyone to pitch in on a gift that gives joy all year long.
Thank you Sara and Bloom & Wild! If you want to organise a flower delivery for someone you love, just customise our Bloom & Wild patchwork and send it to friends to fund, then your loved one can enjoy the gift of beautiful flowers through their door every month.