Home Patchwork Perspective What About Weddings? All We Need is Love… and Money.

What About Weddings? All We Need is Love… and Money.

by Ismay Ozga
Bring the party to the protest What about Weddings campaign patchwork

It’s now almost a year since weddings were wiped off our calendars. A year in which couples’ dreams have been devastated and their plans postponed. A year in which wedding businesses have been strangled by uncertainty, never ending changes to government guidelines and, worst of all, a complete absence of financial support. On 22nd February Boris Johnson is due to announce his ‘roadmap’ to unlocking the restrictions that have seen our industry and our couples reach breaking point. The What about Weddings campaign exists to make sure our voices are heard and our businesses can survive. As an industry made up of dedicated, resilient, hardworking, and creative people we have survived to this point, But now we need clarity, a plan to re-open safely, and in a commercially viable way. Most importantly, until this can happen, we need financial support.

400,000 people out of work' banner on sequin backdrop by Vowed and Amazed

Bringing the party to the protest

At Patchwork we know that the best – and most successful protests – are those that involve a party. It’s what we do best after all, and to say we’ve missed them is a HUGE understatement. So we are really proud to be supporting the What about Weddings campaign by organising a party protest, where everyone’s invited to have their say. By bringing together a patchwork of people from all areas of the wedding industry to showcase their talent, we will send our message loud and clear to Boris in a way that is celebratory, creative and fun – just like our weddings and our couples.

Heart shaped cake with pink icing and words "What about Weddings" in icing letters

Wedding suppliers – how you can help

Whether you’re a cake maker, celebrant, florist, caterer, MUA, DJ, designer or you work in any of the numerous other areas that are dependent on weddings to operate – we need you! This is a call out to make our voices heard, and show our leaders that we are not going to be ignored or quietened. So, to get involved and use your creative talent to get your message across head to the Patchwork party protest to pledge your support!

Invite to Boris Johnson saying "Dear Boris, You're invited to show up x"

What’s the big idea(s)?

Our campaign idea is to bring together a ‘patchwork’ of brilliant creatives, to share their message as individuals, which when brought together create the tidal wave needed to bring our message to the forefront. So if you’re a baker, can you design a cake with a message for Boris and share on Insta? If you’re a wedding stationer, can you design an invite to Boris to “show up and stand up” and send it to Downing Street? Are you a make-up artist? How about sharing a message on a mirror in lipstick, and tagging Boris (and us!) Florists are needed to deliver a bunch to Downing Street with a note to Boris asking for support. Any creative ideas welcome – just as much noise, colour and fun as you can muster. And please share, share share as much as you can before the 22nd February. We’ve been ignored for too long – now’s the time to all play our part and get the message out far and wide.

Woman with black curly hair facing wall reading writing on wall saying "How will you a 'dress' the problem?"

Couples – how you can help

If you have been personally affected by the restrictions to weddings over the past year, or just want to support a friend who has – we need you too! Support the social media campaign by liking, sharing and commenting on posts so that the message can be spread further. And please use your own social media presence by posting about the What About Weddings campaign using the hashtag #whataboutweddings. Tell your own story; share others’ stories and don’t forget to tag @whataboutweddingsofficial @borisjohnsonuk @patchwork_it so that your message gets heard loudly and shared widely.

Couples and their friends and families can also help by signing the open letter to Boris Johnson and of course you can get creative too and bake a cake, design an invite, or send some flowers to Downing Street, all with your message to say “What about Weddings?” You can get ideas and let us know what you’ll be doing by visiting the patchwork and pledging your support, or by making a small donation to the campaign.

Pink wall hanging reading "All we need is love and money"

Thank you

Thank you so, so much for your incredible support in standing up for weddings. We know there is so much going on right now for all of us, and so many demands and stresses on us all. Being part of this campaign makes all of our voices stronger and together we can make a difference to our fellow suppliers and the couples who so desperately need to be able to plan their wedding day, safely and with our expertise and support.


Additional resources:

What about Weddings Campaign: Instagram: @whataboutweddingsofficial | Twitter: @WAWofficialUK | Hashtags: #whataboutweddings #standupforweddings

Stand up for Weddings Patchwork: Instagram: @patchwork_it | Twitter: @Patchworkit

MP’s Instagram Tags:
@scullyps @borisjohnsonuk @rishisunakmp @aloksharmardg @ed_miliband @lucympowell @drrosena @keirstarmer

MP’s Twitter Tags:
@YasminQureshiMP @hammersmithandy @BorisJohnson @RishiSunak @scullyp @AlokSharma_RDG @Ed_Miliband @LucyMPowell @DrRosena @Keir_Starmer @AnnelieseDodds @sarahjolney1

Journalists/Broadcasters Twitter Tags:
@ForgottenLtd @excludeduk @mrjamesob @tnewtondunn @SophyRidgeSky @DanielHewittITV @catherinehwyatt @juliafinch @michaelsavage @ayeshahazarika @bethrigby @bbclaurak @cathynewman

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